26 Sep 2005 headline called Hooters teams up with online casinos

In a sign that the lines between the online casinos gambling world and the world of physical advertising are blurred not only when it comes to Golden Palace and tattoos on people, Sports Book has signed an exclusive online gambling advertising partnership with Hooters Magazine this week which means that starting with the upcoming November/December issue Sports Book will have advertisements in a magazine featuring not only busty, beautiful women but a distribution area including a country-wide network of Barnes & Noble Booksellers, Books-A-Million and many more. The management of Sports Book was positively enthusiastic about the new deal.

"We see this exclusive agreement with Hooters Magazine as the beginning of a long and rewarding partnership," said Alex Czajkowski, Marketing Director for the Sports Book Online Casinos company. "Sports Book is the largest online casinos and sports gambling site on the planet, and Hooters Restaurants are the best places to watch sports in North America. We both work with some of the same female talent, like model and entertainer Brooke Burke. All in all, they are in the right marketplace and we know we can provide a multitude of entertaining gaming options for their readers and fans."

While the contract between the Sports Book Online Casinos and Sports Gambling site and Hooters Magazine is only set to last one year, observers say any extension or new contract will depend on the effectiveness of the as-yet-to-be-unveiled campaign. If Sports Book is expecting readers to salivate over their online casinos gambling deals more than the tantalizing ladies offering menus at restaurants all over the world, they may be mistaken but as time goes on the marketing ploy of getting with, arguably, one of the "hottest" magazines on Earth could do not only Sports Book but the online casinos gambling industry as a whole some real good.