6 Apr 2006 headline called Bodog Casinos Makes NFL an Offer

Bodog Television, a subsidiary of Bodog Online Casinos, has made an offer to the NFL this week. Bodog Online Casinos chief Calvin Ayre said that "Bodog Online Casinos have seen the power of the Internet first hand," says Ayre. "Securing the rights to the NFL's digital content would be an extremely strategic business move, and would align with our long-term business objectives." Mr. Ayre made the comments after appealing to the National Football League of the United States for digital content rights. The NFL's current internet rights agreement expires in May of this year.

"Here is a solid opportunity to blend a traditional form of entertainment with the new world of digital entertainment," said Ayre. "For more than a decade, Bodog Online Casinos has been pioneering new and innovative ways to enhance the online experience, so it would seem natural that we build a partnership with one of America's most popular entertainment brands, and change the way football is viewed by millions." Bodog Online Casinos' non-gambling entertainment arm made the offer, as online gambling companies are not technically allowed to do business in the U.S.

Calvin Ayre reportedly made Bodog Online Casino's offer directly in a letter that was addressed to the NFL's Vice President for Media Strategy, Brian Rolapp. There was no word yet on whether the NFL had gotten the offer, or if they would take it as seriously as Bodog Online Casinos and Bodog Television hopes them to. Should the NFL agree, they might wish to secure an agreement with Bodog where the Online Casinos division no longer offers online casinos odds for NFL games, as such a thing might be a conflict of interest the NFL would like to avoid.