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Gamblers who first try out online casinos are surprised by the fact that they are able to play most games for free without gambling for real money. These gamblers cannot understand why online casinos would offer free games instead of encouraging people to play for money. Their surprise increases when they find that online casinos actually encourage them to play for free first. Surely, their logic tells them, free games are bad for business? Fortunately for us, there is some logic to this madness. Online casinos are very supportive of free games because they are confident of their wares. Consider the example of a baker who offers free tidbits of his cakes for customers to try. If the cakes were good, very few customers would taste and go. Most would happily pay for a whole cake. Free games at online casinos are very much the same. They are simply a taste of things to come. If the games are good, there is no doubt that players would eventually start gambling for real money at the online casinos. Another reason why online casinos encourage gamblers to try their free games is because they know that confident players tend to play longer at their sites and, thus, spend more money. If players gain confidence at online casinos by learning game strategies and rules with the free games, they are more likely to make a smooth transition to gambling for real money - and this is obviously a good thing for online casino sites. |